Uncategorized

Uncategorized Archives - Currency Alliance

Account Linking

Account Linking Archives - Currency Alliance

API First Loyalty

API First Loyalty Archives - Currency Alliance

Card-Linked Loyalty

Card-Linked Loyalty Archives - Currency Alliance

Coalition Loyalty

Coalition Loyalty Archives - Currency Alliance

Exchange Points &amp; Miles

Exchange Points &amp; Miles Archives - Currency Alliance

Headless Loyalty

Headless Loyalty Archives - Currency Alliance

Launch A Loyalty Program

Launch A Loyalty Program Archives - Currency Alliance

Low-Code Loyalty Solutions

Low-Code Loyalty Solutions Archives - Currency Alliance

loyalty partnerships

loyalty partnerships Archives - Currency Alliance

Loyalty Points Bank

Loyalty Points Bank Archives - Currency Alliance

loyalty rules engine

loyalty rules engine Archives - Currency Alliance

Partner Connectivity

Partner Connectivity Archives - Currency Alliance

Partner Contracting

Partner Contracting Archives - Currency Alliance

Partner Lifecycle Management

Partner Lifecycle Management Archives - Currency Alliance

Pay With Points

Pay With Points Archives - Currency Alliance

Universal Points Terminal

Universal Points Terminal Archives - Currency Alliance

Vouchers

Vouchers Archives - Currency Alliance

Loyalty Partnerships

Loyalty Rules Engine

You’d hope that the C-suite would be enthusiastic to fund growth in the loyalty program, because effective loyalty marketing represents huge upside To realise the untapped upside potential of the loyalty program, align the wider business around loyalty marketing best practices, and show the impact on ROI.

How to win C-suite buy-in for loyalty marketing - Currency Alliance

How to win C-suite buy-in for loyalty marketing

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Digital Currency Management &amp; Loyalty Programs

Currency Alliance

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Charles Ehredt

The loyalty trends for 2025 - much like the loyalty trends for every other year - are not necessarily equivalent to what brands should be prioritising in

7 Loyalty Trends for 2025: Fads, Fundamentals and Innovations - Currency Alliance

7 Loyalty Trends for 2025: Fads, Fundamentals and Innovations

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CPG and FMCG brands have long used loyalty marketing to identify individual customers who purchase their products in retail stores that are not directly

Loyalty for CPGs and FMCGs: how to engage the end-customer - Currency Alliance

Loyalty for CPGs and FMCGs: how to engage the end-customer

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Loyalty Coalitions

Loyalty Coalitions Archives - Currency Alliance

Points &amp; Programs

Points &amp; Programs Archives - Currency Alliance

This article discusses how to determine what mix of loyalty partnerships will be best for achieving the goals of your loyalty program.

Loyalty partnerships: how to optimize your partner mix - Currency Alliance

Loyalty partnerships: how to optimize your partner mix

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personalization

personalization Archives - Currency Alliance

Marketing personalization comprises four key strategic initiatives. We examine how the loyalty program can improve on current efforts.

Loyalty personalization powers wider marketing efforts - Currency Alliance

Loyalty personalization powers wider marketing efforts

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Loyalty Brands

Loyalty Brands Archives - Currency Alliance

Loyalty Strategy

Loyalty Strategy Archives - Currency Alliance

Dynamic pricing is often discussed in terms of the pricing of inventory, but should also apply to the redemption value of loyalty points.

Maximize loyalty ROI with dynamic redemption values - Currency Alliance

Maximize loyalty ROI with dynamic redemption values

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Featured

Featured Archives - Currency Alliance

Consumers used to be loyal to their bank by default. Now, modern loyalty programs are needed to retain customers & drive incremental revenue.

Bank loyalty: stay top-of-wallet through the next decade | Currency Alliance

Bank loyalty: stay top-of-wallet through the next decade

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Launch a Loyalty Program

Launch a Loyalty Program Archives - Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. This actually is not true.

Loyalty programs: should you issue your own points or miles? - Currency Alliance

Loyalty programs: should you issue your own points or miles?

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Marketing &amp; Business

Marketing &amp; Business Archives - Currency Alliance

Technology

Technology Archives - Currency Alliance

As everyone knows in the loyalty industry, entering into new commercial agreements with partners can be a very time-consuming effort. First, there are the How the complexities of loyalty partnerships can be mostly eliminated.

Loyalty partnerships: optimized models for partner contracting - Currency Alliance

Loyalty partnerships: optimized models for partner contracting

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Hospitality

Hospitality Archives - Currency Alliance

Retail

Retail Archives - Currency Alliance

Travel

Travel Archives - Currency Alliance

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what 8 loyalty trends for 2024, based on intelligent, data-led marketing.

8 loyalty trends for 2024: intelligent, data-led marketing - Currency Alliance

8 loyalty trends for 2024: intelligent, data-led marketing

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Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. Large brands with their own loyalty program Loyalty collection mechanics has been challenging for over 30 years. Today, members can be identified when making purchases by various means.

Loyalty collection mechanics: identifying members at the POS - Currency Alliance

Loyalty collection mechanics: identifying members at the POS

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Pay with points (PWP) is trending in loyalty as a way to engage less frequent customers. Here, we explain how implement PWP in your program.

Pay with points: unlocking loyalty program value | Currency Alliance

Pay with points: unlocking loyalty program value

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The loyalty rules engine was traditionally integrated into monolithic software. An SaaS rules engine makes it easier to achieve loyalty ROI.

Loyalty rules, and the loyalty rules engine | Currency Alliance

Loyalty rules, and the loyalty rules engine

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The major loyalty trends for 2023 will be oriented around cost control, and refocusing investment where it’s most profitable.

Loyalty trends 2023: a year of cost-driven innovation - Currency Alliance

Loyalty trends 2023: a year of cost-driven innovation

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Brands should be aware of the potential applications of AI in loyalty, and start experimenting in order to capitalize as opportunities arise.

AI in loyalty marketing and loyalty programs - Currency Alliance

AI in loyalty marketing and loyalty programs

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On 13th of November 2022, the interchange charges on credit card transactions in New Zealand will be capped at 0.8%. This fee is commonly how financial

Implications of interchange fees for loyalty marketing - Currency Alliance

Implications of interchange fees for loyalty marketing

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A recent article on PhocusWire (link below) helpfully outlined a range of security vulnerabilities common to loyalty programs. Some of them were matters

Improving API security in loyalty and travel systems - Currency Alliance

Improving API security in loyalty and travel systems

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A SaaS loyalty points bank empowers loyalty marketers, drives down costs, and helps brands keep pace with evolving business challenges.

The benefits of a SaaS Loyalty Points Bank | Currency Alliance

The benefits of a SaaS Loyalty Points Bank

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'Digital transformation’ has been the buzzword for the last decade in enterprise strategy. The phrase is pleasing to shareholders and may sound exciting

Loyalty technology for the API economy - Currency Alliance

Loyalty technology for the API economy

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Brands must focus on 4 Loyalty Imperatives for this decade. The loyalty trends for 2022 may be interesting, but are of little practical use.

Loyalty trends for 2022, and imperatives through 2030 | Currency Alliance

Loyalty trends for 2022, and imperatives through 2030

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Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. Rewards that are interesting for less-frequent

Redemption ecosystems: beyond the loyalty reward catalog | Currency Alliance

Redemption ecosystems: beyond the loyalty reward catalog

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commercetools' partnership with Currency Alliance enables loyalty marketing in the age of composable commerce.

Headless loyalty enhances composable commerce - Currency Alliance

Headless loyalty enhances composable commerce

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Loyalty partnerships with complementary brands are the best way to create additional value, for your customers and your business.

Loyalty partnerships: co-create customer value | Currency Alliance

Loyalty partnerships: co-create customer value

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Modifying legacy loyalty technology, to enable consistent and relevant engagement across the expanding number of customer-facing platforms, is becoming

Headless Loyalty Explained, for Non-Technical Business Leaders - Currency Alliance

Headless Loyalty Explained, for Non-Technical Business Leaders

Comment

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If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the

Loyalty Marketing For CEOs: Add Enterprise Value To Your Business - Currency Alliance

Loyalty Marketing For CEOs: Add Enterprise Value To Your Business

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Headless loyalty systems are API-first loyalty platforms that enable any customer-facing platform to integrate loyalty marketing functionality into their

Why headless loyalty is better for customer engagement - Currency Alliance

Why headless loyalty is better for customer engagement

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Many businesses' loyalty and customer experience teams are separate. This makes no sense, because customers have a single view of your brand.

Loyalty + CX: Bridging Customer Engagement Disciplines | Currency Alliance

Loyalty + CX: Bridging Customer Engagement Disciplines

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Customer Experience

Customer Experience Archives - Currency Alliance

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the

Characteristics of a Winning Loyalty Program in 2025 - Currency Alliance

Characteristics of a Winning Loyalty Program in 2025

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Most marketing efforts produce conversion rates of less than 5%, signaling a crisis of communication with a make-or-break number of potential loyal

3 of the most important investments CFOs can make in loyalty - Currency Alliance

3 of the most important investments CFOs can make in loyalty

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The long break in spending habits due to Covid-19 will cause customers to re-evaluate their relationship with brands. People in Barcelona are buying a lot

Loyalty marketers: get ready for the deliberate consumer - Currency Alliance

Loyalty marketers: get ready for the deliberate consumer

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Currency Alliance is offering fee-free exchanges of loyalty currencies, between travel and non-travel brands, for the next six months. Travel brands are

Supporting each other in hard times: offer from Currency Alliance - Currency Alliance

Supporting each other in hard times: offer from Currency Alliance

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To maximise loyalty program value for all stakeholders, keep costs down, add complementary partners, share data insights and obtain good-value redemptions.

4 ways to maximise the value of your loyalty program - Currency Alliance

4 ways to maximise the value of your loyalty program

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More supermarkets are migrating to points-based, partner loyalty - and those that already have such programs are working to become more sophisticated.

Loyalty thought leadership, from Currency Alliance

3 myths that undermine your potential loyalty ROI

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