Maximize customer engagement with their preferred points or miles
Some of the most valuable customer data in a loyalty program comes from accrual transactions with your partners: revealing where customers shop, and even what they buy, when they're not shopping with your brand.
This is also a powerful marketing tactic, because the larger brands, which issues the points, will promote all their accrual partners to their larger membership bases. This means that many more customers will hear about your brand – all for the cost of a few points as incentives.
Currency Alliance makes partner accrual easy and low-cost for collaborating loyalty programs, and gives both partners control over sharing of the data that powers marketing personalization.
This allows collaborating brands to maximize customer engagement, by allowing customers to earn their favorite loyalty currencies, and accelerating their path to desirable rewards.
Enable accrual partners to issue your points or miles
Easily add accrual partners to your program
Discover new potential 'earn' partners, among the hundreds of brands collaborating in Currency Alliance's Loyalty Partnerships Marketplace™. Agree the terms of your partnership using our standard partnership agreements, and quickly start incentivizing customers with the loyalty currencies they value most.
Sell points to partners with freedom and control
Sell points/miles to partners, with the flexibility to adapt the price per unit based on the partner, for specific campaigns, and set rules such as the expiry date of the points. Currency Alliance can handle all settlement and reconciliation on your transactions with other brands, removing the complexity of managing a large partner network.
Agree what data to share with partners
Choose to share data with partners in order to increase the utility of your partnership, and receive data from partners to enrich the customer profile for personalized marketing. Tailor data sharing for each partner as appropriate, and limit data sharing as necessary.
Issue another brand's loyalty points or miles
Issue your customer's favorite loyalty currencies
There's no need to issue your own loyalty points to run a successful loyalty program. Form a partnership with a leading loyalty program, and issue the points or miles that are already favored by your customers in order to accelerate spending with your brand
Give customers their choice of points or miles
Partner with multiple issuing brands to broaden the appeal of your loyalty program. At the point of sale, give customers the choice of which points to earn. Try our Universal Points Terminal on your in-store devices to enable offline loyalty engagement, without the need to integrate with the POS.
A full suite of loyalty marketing capabilities
In issuing a partner's points, you have just the same flexibility to run promotions and campaigns as if you were issuing your own currency. Use Currency Alliance's Loyalty Rules Engine to determine how and when points are issued, set and adjust redemption values, and use our white label solutions to introduce loyalty engagement across many customer touchpoints.
An extensive, powerful platform for loyalty collaboration
Currency Alliance's platform is purpose-built to get the onboarding cost of new partnerships close to zero, so ROI on new loyalty partnerships is positive almost immediately.
Connect your loyalty platform to our centralized collaboration hub within days, and see the time and cost of forging new partnerships fall to almost zero.
Exchange transactions between brands are processed automatically, in real-time, so that customers gain 'instant gratification' from their loyalty transactions.
Brands, meanwhile, benefit from greatly reduced administration, with the option of consolidated invoices, and automated settlement and reconciliation. And with tiny fees on exchange transactions, there's plenty of value left for funding customer incentives.
Beyond increased marketing capability, our administration tools include consolidated invoices, and the option to automate settlement and reconciliation, alleviating much of the work and cost of operating the program.
Low-cost transactions, with extensive additional SaaS functionality
There’s no capex, license fee, or set-up fees to get started with Currency Alliance. Nor are there any long-term contracts.
We charge only 2% of the loyalty value issued to members.
This often works out to 0.02% of your incremental revenue.
This makes it affordable for brands of any size to collaborate around their customers’ favorite loyalty currencies.
And when they do, they gain access to a full suite of best-in-class SaaS loyalty tools, at no additional cost, as well as really insightful data about each customer’s interaction with partners.
