The Loyalty Currency Ecosystem
  • Easily Network with Loyalty Partners
  • Retain Control over Partner Campaigns
  • Buy, Sell or Exchange Loyalty Currencies
  • Works with any existing Program via API
  • Fully Compliant (GDPR/ASC 606/IFRS-15)
  • No Long-term Contracts or monthly minimum costs
Watch how Currency Alliance can engage many more of your customers
The rest of this page talks about loyalty programs, but if you are interested in digital currency, micro-payments, the Internet of Things (IoT), FinTech, or Smart Cities applications, visit our non-loyalty solutions
What Can Currency Alliance Do For You?
We can do three primary things for your business:


Our Partners can use our platform on a fully-branded and proprietary basis; easily create regional or global partnerships, upgrade existing systems to support many partners and/or currencies, and access richer insight about customer preferences.
Engaging the Mid- to Long-tail
Mid Long Tail graph

Most customers do not participate in loyalty programs because their frequency of purchase is just too low with most merchants to earn meaningful rewards.

If they don´t participate, you cannot collect the information necessary to personalize offers that would increase purchases or engagement with your brand. You may not even know who they are or how to reach them by email, SMS, or in-App messages.

This is why joining a larger coalition – is so powerful. It appeals to both regular and less frequent customers - demonstrating you care enough about their business to give them choice and value they can really use.

New forms of loyalty point liquidity create more value; and, we all know that liquidity of value energizes a marketplace and increases the level of business for everyone involved.

Embrace the Global Loyalty Ecosystem
Common Objections

"Why would I want to give a loyalty currency that my customers could spend with my competitors?"


Putting the customer first

This simple act of putting the customer's interests first gets their attention. It will attract more business to your store, usually increase the purchase amount, and should increase frequency. You will also have the ability to deliver personalized offers that are only good at your outlets.

Giving total freedom

We do give Members total freedom, but showing a little love and respect earns confindence and loyalty. Besides, loyalty currencies earned at competitors can also be spent at your store - so it all evens out, unless you are better at marketing, in which case you should receive more points than you issue.

Sharing information

Others state they ´don't want to share their transaction data with other partners in the network.´ That is fine. You can use our loyalty platform however you want and still benefit from the remarkably low cost and flexible functionality. However, if you don't share high level data, you cannot benefit from data shared by others.

Protecting your data

Besides we would never share what a customer bought from you with anyone else in the network. We only use the data to refine the customer's profile and share the segmentation level insights.

How does it work?


And best of all, loyalty transactions can be recorded to the Blockchain for security, trust, and transparency.
Currency Alliance is the Partner to support Your Loyalty Strategy

With more customers participating, you get much better data – which enables much better marketing (a virtuous loop that improves ROI).

Get customers back to your store with personalized offers delivered directly to the Member's mobile device.

Take a minute to let that sink in. These characteristics are really powerful !!

Maximize ROI with Low Variable Costs and Micro-targeting

Pay only for Actions that Drive Engagement
We have everything you need to run a Successful Program
We are an Enterprise Scale Solution
Our Platform and Program is Designed for the largest Global Retailers, but equally powerful and simple for Local businesses