"Why would I want to give a loyalty currency that my customers could spend with my competitors?"
Putting the customer first
This simple act of putting the customer's interests first gets their attention. It will attract more business to your store, usually increase the purchase amount, and should increase frequency. You will also have the ability to deliver personalized offers that are only good at your outlets.
Giving total freedom
We do give Members total freedom, but showing a little love and respect earns confindence and loyalty. Besides, comcoins earned at competitors can also be spent at your store - so it all evens out, unless you are better at marketing, in which case you should receive more comcoins than you issue.
Others state they ´don't want to share their transaction data with other partners in the network.´ That is fine. You can user our loyalty platform however you want and still benefit from the remarkably low cost and flexible functionality. However, if you don't share high level data, you cannot benefit from data shared by others.
Protecting your data
Besides we would never share what a customer bought from you with anyone else in the network. We only use the data to refine the customer's profile and share the segmentation level insights.