No-code loyalty solutions to power ecommerce personalization
Loyalty programs are now a standard part of the playbook for a successful ecommerce business: preserving direct customer relationships in the age of Amazon, and helping retailers to personalize engagement online and in-store.
Read on to discover how Currency Alliance helps retailers to increase customer frequency and optimize their trade through loyalty marketing.
Loyalty-enabled commerce across any retail channel
As an API-first solution, Currency Alliance is a quick and low-cost way to enable loyalty engagement for your customers in-store or online. It integrates with any existing loyalty platform - and it can also be used as the core loyalty system if you don't already have one.
Loyalty-enhanced personalization
Expose loyalty data to your ecommerce, CRM and advertising systems via our secure API, with minimal integration effort. Deploy zero-party insights from the loyalty program for retail media and marketing automation, and optimize conversion across your campaigns and commerce channels.
White label screens for many touchpoints
Currency Alliance's white label screens can be deployed rapidly since all UI components are configurable without coding. Solutions include 'Pay with Points', a secure member portal, account-linking, and partner accrual. You can also enable customers to exchange your points with those of a partner, or for gift cards and custom vouchers.
Loyalty-enabled POS in-store
The Universal Points Terminal is an app that runs on any POS terminal or browser-enabled device, enabling loyalty engagement at checkout, with no need for integration between the POS and your loyalty platform. Read about the Universal Points Terminal.
Launch a loyalty program for your ecommerce business
Currency Alliance can be used in two different ways: to extend the capabilities of your existing loyalty platform, or as a headless loyalty platform that integrates with your existing ecommerce and marketing technology.
Whether you’re using loyalty technology from the likes of of Comarch, IBS, Loyalty Juggernaut, Antavo or Shopify, or if you're interested in using Currency Alliance for your core loyalty modules, you gain access to our Loyalty Partnerships Marketplace™, and a suite of tools to supercharge the performance of your program.
The core modules of a loyalty platform explained
Main Points Bank
The single source of truth that keeps track of all your loyalty transactions and customer points balances
Provided by Currency Alliance
Loyalty Rules Engine
The flexible and powerful module for defining the logic for how many points a customer should earn/redeem for any type of action or purchase
Provided by Currency Alliance
Redemption Catalog
An aggregated portfolio of rewards that motivates the customer to engage with the brand in exchange for points
Reward options available via Currency Alliance
CRM and Analytics
To capture data about customers, build profiles and run predictive analytics
Campaign Management System
To manage all communications with customers across any communications channel
Currency Alliance offers the two core modules at the heart of every loyalty program – the points bank, and the rules engine – as separate SaaS solutions.
We integrate into your enterprise CRM/CDP and campaign management platforms, to create an efficient modular loyalty solution that optimizes the agility of your technical architecture.
We are also proud to offer best-in-class partnership management solutions – which come fully-integrated with the core modules so you can collaborate with complementary brands to gain competitive advantage.
Loyalty partnerships for ecommerce
You can issue your own points or miles with Currency Alliance's loyalty technology - but that's just one way to incentivize your customers.
Issuing your own points makes sense when you have high customer frequency, but you may be better off issuing other popular points/miles that target customers want to collect. Currency Alliance facilitates those partner collaborations.
This means you can issue other brands' points or miles, and allow customers to spend their favorite loyalty currencies in your webstore.
Here's how you can amplify your loyalty marketing efforts via loyalty partnerships.
Partner with your customer’s favorite loyalty programs
Browse Currency Alliance’s Loyalty Partnerships Marketplace™, discover the hundreds of brands already using the platform, and connect with your new partners in only a few clicks.
Find partners among airlines, hotels, retailers, financial services brands, mobility providers, entertainment brands and many more worldwide.
Agree a new partnership using our standard contract frameworks, and quickly start issuing a partner's loyalty currency or let partners issue your points.
Fast, low-cost partner connectivity
Currency Alliance’s API can connect with any loyalty platform in days, even hours. We typically carry out this integration for free, for you, and any partnered brands in your loyalty program.
Your shared customers can then earn, redeem and exchange loyalty points and miles between yourselves and your partner.
White label solutions for engagement with your partners' currencies
Insert our no-code white label screens at checkout to give your customers the choice of which points to earn or spend.
Via our secure, white-label account-linking solution, allow customers to authenticate with a partner's loyalty program from your ecommerce store in order to pay with points.
Discover the Loyalty Partnerships Marketplace™
This is just a sample of the things an ecommerce business can achieve with Currency Alliance's solutions for loyalty marketing and partner connectivity.
Contact us today for a demo, and see how a loyalty partnerships strategy can help to grow your retail business in-store and online.
