Benefits of multi-brand loyalty collaboration
Loyalty programs once worked miracles, but today, brands increasingly deal with inactive customers, increasing cost of acquisition and retention, as well as limited customer profiles. A unique way to overcome these challenges and Maximize the Lifetime Value of every Customer is through multi-brand loyalty collaborations, that will allow you to:
Discover the possibilities of the Currency Alliance Marketplace
Connectivity for Issuing Partners
One stop platform to connect with brands, merchants, retailers, SMBs, and issue loyalty currencies that your customers really want.
Loyalty Currency Exchange
Easily find and partner with other loyalty brands in various geographies and sectors and allow your members to exchange INTO and OUT with your Partners’ loyalty currencies.
Enable 'Pay with Points'
Accept one or various loyalty currencies at the same time as a payment method to allow the loyalty program members the freedom to use their points.
Exchange into Gift Cards
Access more than 4,500 digital gift cards in 60 different fiat currencies, or create your own branded digital Gift Cards.
Convert Cashback
Allow your members to convert their cashback into different loyalty currencies and redeem for something of emotional interest.
'Card Matching' Payment
Identify members by their linked cards in the payment network, and automatically issue points or any other type of incentive. No need for a plastic card, a loyalty app, QR codes, phone numbers, etc.
Build a Custom Loyalty Solution
Easily integrate our enterprise-grade loyalty Points Bank and Loyalty Rules Engine with your desired CRM and CMS, and be in total control of your data and your customer experience.
Any other use case in mind?
Contact UsThe SaaS platform for scalable, multi-brand loyalty collaborations
Simple partner discovery and collaboration agreements
Whether or not you have your own loyalty currency, you can form loyalty partnerships with brands worldwide in the Currency Alliance Marketplace and start collaborating quickly and easily.
All types of accrual, exchange and redemption transactions
Execute any type of loyalty transaction, from any touchpoint, in real time. Use our ultra-flexible Loyalty Rules Engine to set up any type of purchase or non-purchase rule.
Total control and transparency over your partnerships
Currency Alliance provides connectivity but does not behave as an intermediary. You have total control and transparency over all your collaborations, agreements and loyalty operations.
Customer data sharing with your partners
The Marketplace is fully GDPR compliant and helps comply with ASC-606 and IFRS-15 Revenue Recognition Standards. This gives you total freedom to exchange an agreed level of information with your loyalty partners.
No more IT bottlenecks
Our disruptive technology requires only 1 simple API integration for unlimited partnership opportunities. This eliminates dependency on the IT team and removes the technical complexity of collaborating with other brands.
Simple, transparent pricing
No Capex, no license fee, no set-up fees. No long-term contracts, and no ongoing monthly minimum charges. We charge only when points/miles are issued to a member, allowing businesses of all sizes to join our Marketplace and collaborate.
A fintech approach to loyalty, for every type of loyalty transaction
You can enable (or block) any feature for each partner, giving you total control over each of the partnerships.
Issue
Issue your own loyalty currency or your partners' loyalty currencies
Allow your partners to issue your loyalty currency in real time from any touchpoint
Exchange In and Out
Allow exchange into and out of your currency
Or, if you prefer, allow one-way exchange only, into or out of your program
Redeem
Enable redemptions for any products or services, online or offline
You can even allow customers to combine multiple currencies for a single redemption
Extensive range of enhancements via our intuitive Management Portal
- Improve emotional engagement through accrual rules for non-purchase activities, such as responding to surveys, referrals, birthdays, social media engagements, and any other type of activity.
- Create new self-branded gift cards to be issued in real-time as well as access to more than 4,500 existing brands’ gift cards in 60 fiat currencies.
- Access extended exchange capabilities into gaming credits, charity programs, sustainability projects, and digital products such as e-magazines, online subscriptions, music etc.
- Strike up 'Cohort' partnerships, which are collaborations with SME partners that do not have the time or sophistication to manage an entire loyalty program.
- Enjoy value-added services such as consistent reporting, flexible reconciliation, and efficient settlement.
- You can collect payments through escrow accounts, payment in advance or credit. You can define a different method of payment for each partnership.
Emotional engagement
Gift cards
Extended exchange capabilities
Cohort partnerships
Value-added services
Payment collection
Simple and intuitive, the Currency Alliance Management Portal is user-friendly and easy to navigate - very little training required.
Frequently Asked Questions
How long does it take to register on the Currency Alliance platform?
It takes about 10-15 minutes, and registration is completely free of charge. Even if you don´t integrate right away, registering will uncover how many other partners are interested in doing business with you.
I already have a couple of partnerships with other brands. Can I collaborate with my existing partners using Currency Alliance?
Of course. They need to register (at no cost, in about 10-15 minutes) and integrate into our platform (again, at no cost, in less than 1 week). After that, they need to send your brand a partnership request, and once you’ve accepted the request and set up your partnership rules, you are both ready to go.
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