5 core modules of a loyalty system explained
Main Points Bank
The single source of truth that keeps track of all your loyalty transactions and customer points balances
Provided by Currency Alliance
Loyalty Rules Engine
The flexible and powerful module for defining the logic for how many points a customer should earn/redeem for any type of action or purchase
Provided by Currency Alliance
Redemption Catalog
An aggregated portfolio of rewards that motivates the customer to engage with the brand in exchange for points
Reward options available from Currency Alliance
CRM and Analytics
To capture data about customers, build profiles and run predictive analytics
Currency Alliance will integrate with any enterprise solution
Campaign Management System
To manage all communications with customers across any communications channel
Currency Alliance will integrate with any enterprise solution
The Points Bank and Loyalty Rules Engine from Currency Alliance can easily integrate into your existing technical architecture
Main Points Bank, Loyalty Rules Engine, CRM and Analytics, CMS and Redemption Catalogue.
Most loyalty systems on the market provide all five modules, tightly bundled into one monolithic stack of software. These solutions are usually expensive to implement, maintain, and customize for different business purposes, whether for campaigns or collaborations with other brands.
They are also difficult to integrate with your wider marketing stack. Most brands prefer to use a different CRM or CMS program, but end up paying for redundant versions of those systems in the bundled loyalty platform. It’s usually difficult or impossible to move data into or out of the loyalty platform, leading to multiple data silos.
Currency Alliance has decoupled two of the five core loyalty modules – the Points Bank and Rules Engine - into microservices, allowing you to use either, or both of these components based on your business requirements. The Microservice Architecture allows a seamless integration with any of your existing and future third-party marketing solutions. This means you are always in control of your customer journey, experience, and data.
You can use our Points Bank and Loyalty Rules Engine microservices with no up-front cost, and customize them for any of your business purposes. To put it simply, our technology is purpose-built to complement your organization’s existing tech stack.
Build a loyalty program that fits your needs and preferences
The Main Points Bank and Loyalty Rules Engine provided by Currency Alliance as cloud-based microservices give you total flexibility and allows seamless integration with your current CRM and Campaign Management System.
The entire integration and loyalty program setup process typically takes less than a week.
Currency Alliance Loyalty Points Bank
Create a brand-new loyalty currency in less than 30 minutes
With state-of-the-art security and an extensible data structure, our enterprise-grade SaaS is suitable for businesses of all sizes
A double-entry ledger serves as your immutable event stream, to provide auditability, compliance, and regenerability
Currency Alliance Loyalty Rules Engine
One of the most versatile Rules Engines in the loyalty industry. Configure and execute rules at any time, from simple campaigns to multi-brand promotions
Accrual rules for non-purchase activities - such as responding to surveys, referrals, birthdays, social media engagements, and any other type of activity
Server-side setup allows you to quickly define and enable/disable loyalty rules through the intuitive management portal. No need for IT support or code rollouts to quickly launch marketing campaigns
Loyalty Program - a unique way to...
In addition, having your own Loyalty Program and Loyalty Currency gives you an incredible opportunity to create loyalty collaborations with local and global brands through our B2B Loyalty Marketplace.
Learn more about the benefits of multi-brand loyalty collaborationWe are NOT another Loyalty System Provider...
| CUSTOM LOYALTY PROGRAM | SETUP & INTEGRATION TIME | CAPEX | OPERATIONAL COST | WORKS WITH ANY CRM AND CAMPAIGN MGMT SYSTEM | EASY MULTI-BRAND COLLABORATIONS |
|---|---|---|---|---|---|
| Less than 1 week | Zero | Only 2% of the Loyalty Value Issued | Yes | Global Marketplace & only 1 integration for all your current and future collaborations | |
| TRADITIONAL ENTERPRISE LOYALTY SYSTEMS | 6-18 months | 100K - 2M | 3K - 700K / year | No, suggests to use its proprietary services | No |
| OTHER SAAS LOYALTY PLATFORMS | 1-3 months | 10K - 40K | 2K - 20K / year | Optional, but suggests to use its propietary services | No |
| TRADITIONAL ENTERPRISE LOYALTY SYSTEMS | OTHER SAAS LOYALTY PLATFORMS | |
|---|---|---|
| SETUP & INTEGRATION TIME | ||
| Less than 1 week | 6-18 months | 1-3 months |
| CAPEX | ||
| Zero | 100K - 2M | 10K - 40K |
| OPERATIONAL COST | ||
| Only 2% of the Loyalty Value Issued | 3K - 700K / year | 2K - 20K / year |
| WORKS WITH ANY CRM AND CAMPAIGN MGMT SYSTEM | ||
| Yes | No, suggests to use its proprietary services | Optional, but suggests to use its propietary services |
| EASY MULTI-BRAND COLLABORATIONS | ||
| Global Marketplace & only 1 integration for all your current and future collaborations | No | No |
Frequently Asked Questions
I’m not sure that having my own Loyalty Currency will be beneficial for my brand. Is there any other way I can collaborate with other brands on the platform?
Yes - with Currency Alliance you can collaborate with your customer's favorite brands and and issue their loyalty currency. Find out more about the B2B Loyalty Marketplace
We do not have resources and budget to create a Loyalty Program. What can we do?
No additional resources or budget are needed! There is no cost for registering and using our Main Points Bank & Loyalty Rules Engine. You can create your own Loyalty Program within less than a week, with no up-front cost and very small operational cost. Check our disruptive pricing policy