Automatically identify loyalty program members at checkout
Eliminate the effort of loyalty transactions for the customer, by allowing them to link their preferred payment method with their loyalty account.
Payment cards
Mobile wallets
The benefits of card-linked loyalty include...
Increased customer engagement
With no need to carry a physical loyalty card, and no need to download a separate app, it becomes effortless for the customer to earn points with your brand or among partners. This allows you to capture more data, on more customers, and maximize engagement in your loyalty program.
Real-time transaction processing via the mobile wallet
Rather than waiting a few days for the payment network to report your loyalty transactions, integrate with the mobile wallet to benefit from real-time processing of points transactions. This quickly updates the customer’s points balance and accelerates loyalty engagement.
Faster, smoother checkout in store
Save several seconds at checkout on every points transaction, by removing the need for the loyalty program member to identify themselves.
More ways to identify customers at the POS
Card linking is just one of the ways that Currency Alliance can help you identify customers at the point of sale.
You could also achieve this by...
Enable pay with points online
Enable pay with points in-store
These solutions allow businesses of any size to enable pay with points in-store or online,
with no upfront cost or IT dependency.
Simply connect with Currency Alliance, and get started within days
Case studies on card-linked loyalty
Thought leadership on card-linked loyalty
A full suite of tools for maximizing loyalty engagement
Beyond identifying the customer at the point of sale, Currency Alliance offers a wide range of tools for increasing engagement in loyalty program, and improving the collection of customer data.
The most important part of this effort is partner loyalty - which Currency Alliance enhances through our solutions for partner connectivity and partner lifecycle management.