An API-first points bank, for maximum marketing flexibility
There should only be one points bank in a loyalty platform, so this solution is relevant to brands using Currency Alliance to launch their own loyalty program.
Currency Alliance’s API-first loyalty points bank can be integrated with any enterprise CRM, campaign management system, and ecommerce platform. When used alongside our SaaS loyalty rules engine, this allows you to assemble a complete loyalty platform as part of your existing commerce architecture.
The API-first nature of the points bank also enables flexible loyalty marketing – since it can handle transactions in any loyalty currency, at any digital touchpoint, including ecommerce, social media and in-store UX.
The 5 core modules of a loyalty system explained
Main Points Bank
The single source of truth that keeps track of all your loyalty transactions and customer points balances
Provided by Currency Alliance
Loyalty Rules Engine
The flexible and powerful module for defining the logic for how many points a customer should earn/redeem for any type of action or purchase
Provided by Currency Alliance
Redemption Catalog
An aggregated portfolio of rewards that motivates the customer to engage with the brand in exchange for points
Reward options available from Currency Alliance
CRM and Analytics
To capture data about customers, build profiles and run predictive analytics
Campaign Management System
To manage all communications with customers across any communications channel
More benefits of a SaaS loyalty points bank...
Partner transactions
Record transactions in any points or miles – yours, or a partners – allowing customers to earn and burn their favorite loyalty currency, maximizing customer engagement.
Dynamic pricing
Vary the price of a loyalty point in real-time, based on to data exchanged with other systems via the API, in order to optimize the best value for each transaction.
Member tiers and subscriptions
Define member tiers and subscription models, and set automated rules for upgrade/downgrade of member tiers.
Security & fraud prevention
An immutable double-entry ledger entries providing auditability, compliance, and regenerability. Our points bank also monitors for fraud, alongside other best-in-class security features.
More effective administration & accounting
The API-first nature of the points bank also means it can also integrate with all other business tools – so there’s never any need to duplicate the data in different systems.
Learn more about the loyalty points bank
Currency Alliance’s sandbox environment allows you to explore the entire platform for free, with no contractual commitment. Interested to learn more? Contact us for a demo, and discover the full range of enhanced loyalty marketing functionality in our platform.
