About Us
Our Team
The team behind Currency Alliance believes loyalty programs for all but the largest, high frequency programs are flawed in their design - and this limits the value received by customers, which in turn limits their participation. Lack of participation means the companies providing the loyalty program are missing out on the opportunity to engage in a personalized way around actionable Big Data.

We are on a mission to get two or three times more of your customers active in the loyalty program so your Return on Investment grows by an order of magnitude - without increasing cost.



Charles Ehredt
Managing Director
Chuck began his career with Accenture designing and building networks and databases - when both were expensive. Over the past 30 years, he has started 12 companies and invested in 23 as a Business Angel investor. Prior to founding Currency Alliance, Chuck was Group Director of Innovation and New Ventures at eDreams ODIGEO.
Jordi Arias
Director of Engineering
Jordi is an Internet entrepreneur with more than 16 years of experience. After starting his career at Infojobs.net he established several start-ups in Spain. He is specialised in project management, security and technology.
Pau Alpuente
Customer Acquisition
Pau is a professional with over 15 years of experience in user attraction, and a keen interest in Google and related tools. He has worked with companies such as mundoanuncio.com and has recently completed the Program for Management Development (PMD) at ESADE Business School.
Alejandro Pérez Lillo
Chief Architect
Alex is a Computer Engineer and has worked in the web development sector for the last 7 years. He is experienced in developing all the necessary aspects to build scalable web systems with a focus on security compliance and massive user bases.
Juan Villalobos
Strategic Advisor
Juan has over 20 years of experience in financial services, digital banking and mobile payments. He has worked in international companies (BBVA, ING Direct, Nationale Nederlanden, Flashiz) as CEO, CFO, and CMO. Juan is an entrepreneur at heart and aims to change the world (for the better).
Matt Oldham
Strategic Advisor
Based in London, Matt has 20 years experience of developing innovative B2B customer engagement solutions with major consumer brands. After working in senior commercial roles with GE Capital and Avios, Matt has developed successful entrepreneurial ventures in the reward and loyalty sector.
Zoltan Felszeghy
Product Development
Zoltan is an e-commerce and digital business expert with a strong marketing background. He has more than 5 years experience working with big data for international start-ups focused on daily deals, online travel and the IT industry.
Aida Freixanet
Design and UX
Aida has been working in the UX industry for 10 years across a range of sectors for start-ups and big enterprises, while based in Spain and Canada. She is passionate about design, interfaces and understanding how people interact with technology.
Zac Stein
Business Analyst
Zac began his career at AECOM in Australia leading teams designing the engineering systems of large buildings. Through this role he developed a keen interest in applying technology to societal challenges. Zac is a MBA Candidate at IESE Business School.
Paulo Repetto
Business Analyst
Paulo worked for Banco Santander Chile and Banco Credito e Inversiones (BCI) where he gained a broad view of commercial banking through time working in positions related to investments, accounts, cash management and CSR. He is a MBA Candidate at IESE Business School.