Success Stories

Examples of how Currency Alliance supported different brands

Air France - KLM

The Flying Blue Program

Flying Blue is the free loyalty programme of Air France, KLM, Transavia, Aircalin, Kenya Airways and TAROM.

The loyalty program of Air France-KLM registered on our platform to simplify the IT-structure and improve transaction reporting methods. After a short time, they also decided to bring many of their existing partners onto the platform to benefit from the reduced dependence on the IT department, better reporting, reconciliation, and automated settlement.

Flying Blue gets scalability and reach into destination markets while reducing the operating cost.


Meliá Rewards

Loyalty program of the Meliá Hotels International hotel chain.

MeliáRewards, the Global Loyalty Program of Meliá Hotels & Resorts wanted to provide their customers with more freedom and choice to obtain value from their points. Today, through our platform, MeliáRewards members have access to more than 4,500 gift cards in 60 fiat currencies, additional exchange partners, and a rapidly growing list of accrual partners where members can earn more points.

MeliáRewards was able to launch on a tight schedule based on a fully-customized white label exchange implementation.

Various leading brands

Various leading brands have built entirely custom loyalty solutions on top of the Currency Alliance API and use the accrual & redemption services at high volume on a daily basis.

In most cases, they completed the integration in less than one week and then spent a few weeks building new customer-facing screens. The platform works seamlessly along with their existing CRM, Campaign Management, and other MarTech solutions.

Some of Our Partners

Air France - KLM
Qatar Airways
Garuda Indonesia
First Abu Dhabi Bank
Moness Resort
Air Miles
Vietnam Airlines
Globe Telecom
Active Super
Kenya Airways
Do Good Points
Reward The World