Partner Spotlight Series

Issuance of and Exchange into popular Airlines Points/Miles

Discover the benefits of loyalty currency exchange and get to know some of our Partners that are looking for exchange and issuing Partners.

Loyalty currency exchange – what’s in it for your brand?

Allowing your customers to exchange your loyalty currency with airline or other partners allows you to:

  • Understand your customers' behavior, both when engaging with your brand, and with other brands – by capturing more customer data and discovering new insights. You will be able to obtain data from partners about customer frequency or products purchased to reveal lifestyle preferences

  • Accelerate earn velocity, and stimulate higher frequency and larger basket size – by giving your customers the choice of spending points they earn with you on what they really want

  • Decrease the cost of customer retention - by making your customers feel appreciated with personalized offers, and the right message at the right time thanks to new insights from your Partners

  • Generate new revenue streams – by selling points to partners or exchanging points with partner loyalty programs

  • Differentiate your brand from competitors – you will become your customer’s first choice by providing additional value and more customer freedom

  • Significantly increase customer engagement – by giving your customers another reason to choose your brand over competitors


Norwegian Reward

Loyalty program with over 10 million members

Dozens of Awards for Best Airline, Best Loyalty Program, etc. from the Freddie Awards, SkyTrax, & Others

About Norwegian

Norwegian Airlines was founded in 1993 and began operating as a low-cost carrier with Boeing 737 aircraft in 2002. Today, the company focuses on connecting a broad range of domestic routes in Norway, across the Nordics and hundreds of European destinations providing excellent service and great value.

Norwegian Reward – The Norwegian loyalty program, includes over 10 million members and is considered one of the most transparent loyalty programs in the industry.

Norwegian Reward members can earn CashPoints on Norwegian flight tickets, as well as while choosing Norwegian Reward's partners and their services such as car rental with Avis, tours with Get Your Guide, booking hotels with partners, buying wine with VinosOnline and more.

Norwegian Reward members can use their CashPoints to pay for flight tickets and any extras they would want to add to their booking, as well as to get discounts on their trip, extra baggage, security fast track, seat reservations, ticket changes and much more.

Norwegian is actively looking for issuing and exchange partners for CashPoints Partners in Europe in order to drive more customer engagement.

You can connect with Norwegian through the Currency Alliance platform.

Flying Blue

Flying Blue

One of the leading loyalty programs in the World with over 18 million members

Loyalty program of Air France, KLM, Transavia, Aircalin, and TAROM

About Flying Blue

Air France-KLM is the leading Group in terms of international traffic on departure from Europe. The network covers 250 destinations thanks to Air France, KLM Royal Dutch Airlines and Transavia. With a fleet of 554 aircraft and 104 million passengers carried in 2022. Air France-KLM operates up to 2,300 daily flights, mainly from its hubs at Paris-Charles de Gaulle and Amsterdam-Schiphol.

Together with Delta Air Lines, Virgin Atlantic, and other SkyTeam airlines, Air France and KLM operates the largest transatlantic joint venture with more than 275 daily flights.

As a member of the SkyTeam Alliance, which has 19 member airlines, SkyTeam offers customers access to a global network of over 14,500 daily flights to more than 1,150 destinations in more than 175 countries.

The Flying Blue Blue loyalty program is one of the leaders in Europe with over 18 million members. 40% of the members do not live in Europe, which makes it an incredible opportunity for partners in destination markets to collaborate in engaging customers and driving more business.

Flying Blue Members can earn Miles by booking flights or with many other Flying Blue partners, such as hotel partners, using car rental services as Hertz or Sixt, lifestyle or retail partners such as Druni, Swarovski or Apple Store, or engaging with one of their financial partners.

Flying Blue Members can spend Miles on flight tickets, seat upgrades, paying for a hotel stay or car rental, as well as shopping at the Flying Blue Store online on products or services from hundreds of brands including: Philips, Lego, Apple and more.

*Did you know that Flying Blue – the loyalty program of Air France-KLM KLM registered on our platform to simplify the IT-structure and improve transaction reporting methods. After a short time, they also decided to bring many of their existing partners onto the platform to benefit from the reduced dependence on the IT department, better reporting, reconciliation, and automated settlement. Flying Blue gets scalability and reach into destination markets while reducing the operating cost.

Air France - KLM is actively looking for Issuing and Exchange Partners on a worldwide basis.

You can connect and establish a loyalty partnership with Air France – KLM through the Currency Alliance platform.


AirAsia - BIG Points & BIG Rewards

More than 20 million members globally

An award-winning loyalty program

About AirAsia

AirAsia is Asia's leading low-cost airline serving more than 130 destinations across Asia Pacific. Together with its affiliates in Thailand, Indonesia, the Philippines, India and Japan, AirAsia is the largest low-cost carrier in Asia by passengers carried.

AirAsia has been named the World’s Best Low-Cost Airline by Skytrax for nine years in a row from 2009 to 2017 and the World’s Leading Low-Cost Airline at the annual World Travel Awards for five consecutive years from 2013 to 2017.

BIG Rewards started as an airline loyalty program for AirAsia, but during the years, it has grown into a comprehensive lifestyle rewards platform – a SuperApp - that goes beyond flights, presenting a new way of rewarding its members. Today, it is one of the biggest points platforms across ASEAN and beyond - with over 20 million BIG Members globally.

BIG Rewards won the "Excellence in Management" award at the Loyalty Awards 2020, as well as the Loyalty Mega Awards 2019. It was named Best in eCommerce (Marketplace / eRetailer) – Lifestyle & Travel in the Asia eCommerce Awards 2020.

BIG Rewards Members can earn BIG Points while booking AirAsia fights or with any of BIG Rewards’ partners while renting a car with Avis or Budget, booking a hotel stay with Hilton or through, as well as with many lifestyle partners while shopping or dining. Members can also convert many global bank’s loyalty points into BIG Points.

BIG Rewards Members can redeem their BIG Points for AirAsia flights or lifestyle deals, from food & dining and shopping, to entertainment, services and much more.

AirAsia is actively looking for Issuing and Exchange Partners across the ASEAN region.

You can connect and establish a loyalty partnership with AirAsia through the Currency Alliance platform in a matter of days.

If you are interested in creating loyalty collaborations with Airlines such as:

Norwegian, Air Vistara, Qatar Airways, Vietnam Airlines, Air Arabia, Garuda Indonesia, Air France/KLM and more, do not hesitate to contact Currency Alliance, or simply register on the platform and contact the airlines directly!

Not interested in having your own loyalty program but still want to incentivize and reward your customers?

You can issue Loyalty Currencies of other brands loved by your customers through the Currency Alliance Platform and significantly increase the customer engagement, accelerate earn velocity, and stimulate higher frequency and larger basket sizes and differentiate from competitors!

How to Issue other’s brands loyalty currency in 5 easy steps:

  1. Register an account on the Platform for free and in about 15 minutes
  2. Find complementary Brands, reach out to them and agree on pricing through our Platform
  3. Integrate into Currency Alliance’s API, or submit transactions through the Batch File Transfer, Manual Transfer or 3rd Party Reporting
  4. Easily settle with the brand by paying in advance, on credit or using our Escrow Account services
  5. Issue loyalty currencies of brands loved by your customers

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