When was the last time you "touched" a loyalty point? Never!! The reason is because loyalty points have been a form of digital currency for the past 30+ years. Currency Alliance has simply formalized the concept by making loyalty currencies (or any other form of digital currencies) a series of bytes in the Internet Cloud.
The beauty of digital currencies is that they can be transacted securely at very low cost on a modern platform like ours - which lets you complete micro-payments (amounts between a cent and several Dollars, Euros, Pounds, etc.) at nearly zero cost.
Visa, American Express, Paypal and even Bitcoin charge anywhere from 6 cents to 4% of the transaction amount to make a payments - which means these payment methods can be too expensive for transferring small amounts between people, customers/businesses, or even between businesses.
And even better, Currency Alliance transactions will be recorded on the Blockchain for additional security, trust, and transparency. Our simple and open API can enable you to transfer small amounts of value that support dozens of business objectives.
Use all platform features to configure a co-branded loyalty program for your customers by uploading your transaction data so we can award loyalty currency and amplify Member insight. You have full access to the analytics and marketing campaign functionality to analyze your business and drive desired customer behavior.
Run your entire branded loyalty program on our platform without sharing your customer data with the loyalty coalition. You still benefit from our comprehensive analytics platform and marketing campaign management solutions - but customer insight for personalization will be limited to only your data.
Use our API to issue new loyalty currency to your customers, retrieve historical information about past transactions, transfer loyalty currency to other Members and accept loyalty currency payments. The API can also be used to make payments between Internet of Things (LoT) devices or in Smart City projects.
Partners that produce goods sold through distribution channels may also use the platform in a number of ways to build realtionships directly with Members. We can help you maintain greater visibility of who buys your products and when/how the are used/consumed.